Services

Search, spend and landing pages — scoped to what your numbers can support.

ZenithLife Marketing is a performance marketing agency in Singapore. We deliver Google Ads management, search engine optimisation, analytics configuration, landing page testing and monthly reporting under a signed scope of work — always tied to a baseline metric agreed before spend goes live.

Campaign dashboard showing paid search performance metrics

How we scope performance work

Every engagement begins with a growth audit and a budget conversation. We do not sell off-the-shelf packages — we scope projects and monthly retainers based on account complexity, tracking maturity and what your team can implement. Typical Google Ads management retainers for Singapore SMEs start around S$3,500 per month excluding media spend. SEO programmes range from S$4,000 for a technical audit to S$12,000+ for sustained content architecture over six months.

Media spend is billed directly to Google, Microsoft or Meta by the client. Our fees cover strategy, account management, reporting and landing page recommendations. We separate the two lines in every proposal so there is no confusion about where money goes.

1. Google Ads & Paid Search Management

Search campaigns structured by intent — branded, category, competitor and long-tail tiers — so budget flows to queries that convert, not queries that merely inflate impression share. We manage Search, Performance Max, Shopping and remarketing with daily pacing checks, search term reviews and negative keyword hygiene. Ad copy tests run with documented hypotheses; winning variants scale, losers retire. Bid strategies are chosen for your margin structure, not agency convenience. For B2B clients, we map keywords to funnel stage and track offline conversions where CRM integration allows. For e-commerce, we align product feeds, merchant centre health and ROAS targets — while being honest that platform-reported ROAS and finance-reconciled ROAS often differ.

Google Ads campaign dashboard with paid search metrics
SEO keyword planning session with search intent notes

2. SEO & Content Architecture

Technical SEO audits cover crawlability, Core Web Vitals, indexation and structured data. Keyword research prioritises commercial intent over vanity volume — the queries your sales team already hears on calls. Content briefs include search intent, internal linking targets and conversion goals. We build editorial programmes your team can sustain: one strong commercial page per month beats twelve thin posts nobody maintains. White-hat practices only — no link farms, PBNs or keyword stuffing. SEO complements paid search; we map overlap so organic and paid efforts reinforce rather than cannibalise each other.

3. Analytics, Tagging & Attribution

Broken tracking makes every marketing decision worse. We configure GA4, Google Tag Manager, conversion APIs and enhanced conversions before scaling spend. Event naming follows a documented schema so reports stay consistent quarter to quarter. Server-side tagging reduces data loss from browser restrictions. Where CRM integration is available, we set up offline conversion import so Google Ads optimises toward qualified leads, not form fills that never convert. Every dashboard metric links to a data source your finance team can audit.

Attribution and tracking configuration review

4. Landing Page Testing & CRO

Landing pages are where ad spend earns or loses its altitude. We audit page speed, mobile usability, form friction and message match against ad copy. A/B tests run with pre-registered hypotheses, minimum sample sizes and clear stop rules — not endless tweaks without statistical significance. Headline variants, social proof placement and CTA copy are tested systematically. When the bottleneck is offer quality rather than page design, we say so plainly.

5. Reporting & Growth Advisory

Monthly reports tie every metric to the baseline agreed at kickoff. We document channel mix, spend pacing, conversion trends and known attribution limitations. Quarterly advisory sessions review forecasts, budget reallocation and honest scope adjustments. Board-ready summaries use plain language — not dashboard screenshots without context.

Landing page A/B test review with conversion data
Landing page testing · CRO review
Reporting notes and monthly performance summary materials

Engagement models

Project: tracking rebuilds, technical SEO audits, landing page test sprints, campaign restructures with a defined end date.

Retainer: ongoing Google Ads management, SEO content production, monthly reporting and weekly pacing reviews.

Advisory: quarterly growth reviews for in-house teams who need external measurement discipline without full account takeover.

All engagements require a signed scope of work with deliverables, timelines, fees in SGD and explicit statement that we do not guarantee rankings, ROAS or lead volumes.

Book a growth audit